Sujit is a Crypto enthusiast and a blogger by passion. He Works for a Crypto news Company Cryptoknowmics.…

The eruption of digital transformations, like the blooming of a Renaissance masterpiece, has ushered in a new epoch in various business spheres. However, no sector has felt the full brunt of this revolution more than the Financial Technology (FinTech) sector.

A recent bitcoin analyse technique uncovered a surprising correlation between online business trends and a metamorphic rebirth in FinTech operations.

The Emergence of Digital Payment Gateways

The rise of e-commerce has exponentially fueled the growth and acceptance of digital payment gateways.

Customers now relish the convenience of making purchases from anywhere, dramatically increasing online transactions and prompting a shift in physical payments towards digital platforms.

  • Dramatic increase in user base and transaction volume
  • Rise of global brands like Paypal, Stripe, and Payoneer
  • Creation of a cashless economic system
  • Improvement in seamless cross-border transactions

Blockchain Technology: A New FinTech Norm

Blockchain technology, initially developed for running cryptocurrencies, has found vital utilization in FinTech. Its decentralized and secure nature presents a potential solution to many challenges in the financial sector.

  • Heightened security in transactions, guarding against fraud and cyber threats
  • Transparency and traceability in every operation
  • Potential for disruption in traditional banking, insurance, and finance sectors

Cryptocurrency: The New Gold Rush

There’s been a palpable upsurge in the prominence of cryptocurrencies. Whether it’s a small startup or a well-established company, businesses are showing increased interest in these digital currencies, particularly Bitcoin.

  • Digital currencies offer an alternative investment channel
  • Ease of financial transactions with decentralization and faster processing
  • Volatility and growth potential make cryptocurrencies attractive to investors

Artificial Intelligence and Machine Learning

FinTech isn’t immune to the wave of Artificial Intelligence (AI) and Machine Learning (ML). These advanced technologies are utilized to make sense of extensive data streams and provide insights into customer behaviors, market trends, and potential risk factors.

  • Development of AI financial advisors and customer service bots
  • Fraud detection and prevention
  • Predictive analysis for decision-making and future trend forecasting

Online Business Models Inspiring FinTech

Peer-to-peer (P2P) lending platforms, crowdfunding platforms, and digital-only banks are part of a group of innovative online business models that have heavily influenced new trends in the landscape of FinTech.

These platforms, utilizing the power of the internet and digital technologies, have reshaped how financial transactions are conducted.

Peer-to-Peer Lending:

P2P lending platforms facilitate direct loans between users, eliminating the need for traditional banking mechanisms. Key players include:

  • Lending Club: An industry leader, Lending Club provides a marketplace for personal loans and business loans, as well as auto refinancing.
  • Prosper: Prosper offers individual investors the opportunity to invest in personal loans, diversifying their investment portfolio.
  • Upstart: Utilizing AI, Upstart goes beyond the traditional credit score to assess creditworthiness, resulting in more loan access and lower rates for borrowers.

Crowdfunding Platforms:

Crowdfunding platforms have revolutionized fundraising, enabling entrepreneurs and creatives to bring their ideas to life with support from a global audience.

  • Kickstarter: This platform has helped fund thousands of creative projects across various categories, from indie films and music to journalism and technology.
  • Indiegogo: Indiegogo provides a platform for startups and entrepreneurs to access a global network of backers, testing ideas and getting them market-ready.


Digital-Only Banks:

Digital-only banks, sometimes termed neobanks, offer comprehensive banking services without physical branches.

  • Monzo and Revolut: These banks are setting the trend, offering user-friendly interfaces, impressive budgeting features, and international capabilities that reshape our bank.

Regulations and Security Measures

As the FinTech sector sees constant growth and change, concerns over regulations and security measures have soared.

Ensuring these technologies’ stability and users’ safety is imperative to businesses working within the sector, governments, and users who bear the brunt of security failures.

Regulatory Policies:

The FinTech landscape has been defined by several stricter regulatory policies, particularly addressing digital currencies. These include:

  • AML and KYC Procedures: Anti-Money Laundering (AML) and Know Your Customer (KYC) procedures have become standardized across platforms dealing with digital currencies to prevent illicit activities.
  • ICO Regulations: Initial Coin Offerings (ICOs) have been scrutinized, with many countries implementing strict regulations to protect investors from fraud.


Security Measures:

Implementing advanced security measures for user data protection is a critical element of FinTech. These measures can include:

  • Two-Factor Authentication (2FA): This provides an additional layer of security to ensure that the user is authorized to access an account.
  • Data Encryption: This ensures the confidentiality of user data, protecting sensitive information from unauthorized access and breaches.



To ensure safety and legality, collaboration between FinTech firms and government bodies to ensure compliance is increasingly important. This collaboration entails:

  • Establishment of clear and proactive communication channels
  • Cooperation in the implementation and enforcement of standards
  • Mutual respect and understanding of both technological possibilities and regulatory obligations.

The Future of FinTech

The FinTech sector’s future appears vibrant as it continues to evolve and bring about positive change in the financial world. As cutting-edge technologies emerge and become integrated into everyday processes, businesses must stay ahead of the curve and embrace these changes.

  • Expansion of blockchain applications in various finance-related fields
  • Emphasis on financial inclusion with innovative services for the unbanked population
  • Increased focus on sustainability, responsible investments, and green finance initiatives

Final Words

The convergence of these trends has resulted in a digital renaissance in FinTech. This ever-changing landscape will continue to evolve, with the future of this sector becoming increasingly fascinating. Time will tell where these waves of digitization will guide the ship of FinTech, but it’s clear that the journey is promising.

Before Covid-19 hit, marketers thrived in face-to-face interactions. From conventions to sports tournaments, tradeshows, and networking events teams leveraged these occasions to meet prospective customers.

Post-pandemic, buyers feel less inclined to meet sales and marketing teams in person. If anything, they prefer keeping most interactions online until they’re ready to close the deal.

Marketers on the other hand discovered that in-person meetings weren’t an “absolute” in the sales process. They found that they can use the web and social platforms to add leads to their pipelines, build relationships, and close deals.

But how exactly do they generate these leads? We discuss leading B2B lead generation practices worth considering.

Revamp Your Content Marketing Strategy

Content Marketing Strategy

With more people turning to the internet for answers, we’ve seen an explosion of marketing content rising up to meet this need.

A search query on Google will likely generate tons of pages with something to say about the query. It’s becoming tougher for brands to garner the kind of visibility they need to appeal to buyers, expand market reach, and develop brand affinity.

What can you do to overcome this hurdle?

  • Determine your audience’s needs. What do your customers and prospects want to know more about? What would compel them to read your content and act? What pertinent information can you package alongside a captivating story?
  • Partner with another reputable and complementary brand for backlinks. Most people will go for industry-relevant authoritative websites, and that’s fine. Why not expand your reach to include building partnerships with other brands that you can tag in your posts and they return the favor as well?
  • Multi-layer your content. Text-rich content is less attractive than articles that include images or videos. Consider compiling your data or content attractively to capture interest, pass information quickly, and encourage readers to share it.
  • Spy on the competition. How’s the competition tackling their content strategy and what they have incorporated that you can “borrow.”

Consider Lead Generation Software

Lead Generation Software

We often accredit lead generation software with saving the time teams would otherwise spend prospecting manually. This isn’t the only benefit you can derive from these tools.

Besides automating and tracking marketing campaigns, the software allows you to see who’s visiting your site and the pages they frequent so you can personalize outreach.

It can also analyze your social media content to determine what content attracts more attention.

When choosing lead gen software consider the following:

  • Integrations. You probably have other business apps running. Ensure that your preferred software integrates with these systems to allow smooth data operation.
  • Usability. From a user-friendly interface to easy navigation and automation capabilities. The more efficient your lead gen software is, the more control you can have over your team’s activity and time usage.
  • Analytics. Access to comprehensive analytics is crucial to evaluating performance and effective decision-making.

Remember, what you pay for, or don’t pay for determines what you’ll get. Check what features you can access, the plans available, and whether they are worth paying for.

Leverage Social Proof

Social Proof

Your team may have followed all the “best practices” to the tee but find that some buyers still find it difficult to believe you. To believe that your solutions can perform as per your claims.

And here’s where social proof can provide the much-needed boost. With social proof, past customers vouch for you by sharing their experiences with your solutions.

Here are social proof types that may help turn the tide

  • Customer testimonials. When customers share in their own words the difference your products/services made it can help you gain traction, earn trust badges, and credibility. You can switch things up by adding the customer’s name and brand to increase relatability.
  • Expert endorsements. Partnering with an industry-relevant influencer on content production or receiving a mention on their social pages or webinars can boost your value. The endorsement is likely to drive traffic and engagement.
  • Customer company logos. This silent endorsement speaks powerfully of your capabilities. Displaying the logos of customer brands you’ve worked with, can also help draw in competitors keen on duplicating the former’s success.

Make Cold Calls

Make Cold Calls

Like cold emailing the cold calling strategy involves making unsolicited telephone calls to influential people to market products/services.

There are several upsides to making these calls. Humans crave human connections and by making calls you can meet this need, share some humor, and gauge the prospect’s personality.

Besides, there are chances that a potential customer doesn’t know you exist but still needs your solutions. Cold calls allow you to heighten visibility and reach new customers.

Best practices include

  • Focusing on the difference your solutions can make not the features. People buy value and you need to detail how your solutions can offer it not share a long list of specs. Once you’ve hooked them, you can now share those specs.
  • Get a little personal to warm up the call. Dig up some info about your contact person or their company and share what you appreciate about them. Genuine friendliness puts people at ease and they are likely to listen.
  • Leave voicemails. You’ll encounter many, so you might as well use them. Introduce yourself and state your reason for calling. Aim for under 15 seconds to ensure the prospect listens to most of it. We recommend practicing your sales pitch to ensure it fits this time frame.

Work on Your Landing Page

Landing Page

The ultimate goal of your landing page should be to engage potential buyers, build trust and turn them into customers. An effective landing page will require

  • An effective headline that ties in with your CTA
  • A description of your offering clearly describing the benefits
  • A short form to capture the visitor’s information
  • Social proof that may include testimonials, security badges, customer logos, etc

Best practices include

  • Let your content revolve around solving a business problem. Decision-makers don’t purchase for the sake of it, they look for purpose. The tool should either improve operational efficiency, keep overheads down, or boost growth. Your landing page should communicate what you solve early on and effectively.
  • Use symmetric messaging. How did your prospect arrive at your page? Through an ad, social media post, or email? Let the message (including font, colors, and tone) remain consistent to make the transition from one point to the next seamless.
  • Avoid using multiple CTAs. The copy that brought your prospects to the landing page had a specific goal and it’s what they are looking for. Avoid confusing them by providing multiple CTAs for different offerings. Further don’t share the CTA button in multiple places, one is enough.
  • A/B Test your pages. Test different variables (separately) from the CTA button location to page layout, headlines, images, and copy. Check visitor interactions and adjust accordingly.

This is the new era of advancement and technology; with this, the definition of entertainment has changed a lot. As with the recent arrival of different devices, channels and platforms, the entertainment industry has many more options. You can sit in the corner of your home, and you can watch local, global TV channels, trending videos, shows, and movies, with the help of smart TV boxes. 

 No doubt, with the introduction of TV boxes, there is an enhancement in the experience of watching TV and spending quality time with friends and family at home. From the time TV boxes got introduced to the present day, many features have been added. People can fully utilize the unblock TV USA and box’s features because they also access cable television and the internet. You have a smartphone, and you can connect to the smart Boxes for a whole new experience. Doing this will enable you to get control over your smart TV with the help of smart applications such as Alexa! If you are still in doubt about buying a smart TV box, we are explaining to you plenty of reasons to get one for you!

Reasons You Should have the Smart TV Box. 

It’s easy to get started.

Getting started with smart TV boxes is relatively easy. As they are functional with regular and smart Tvs, this is the best part of having a smart TV box. Once you have set up your TV box, you can enjoy your favorite channels, videos, shows, games, and movies. Above all, nowadays, smart TV boxes come with many advanced features that make your “me or family” time more worthy & enjoyable. 

Various Niches of Content

Gone are the days when there were fewer options for channels and content. With your smart TV box, users can watch content from all over the regions. Subscribers can watch their favorite or trending videos without availing of any other paid services. You have thousands of options to check out and watch the wide range of content with hardly any technical issues. Smart TV boxes can access streaming services and all videos from a particular screen on your TV set; users can enjoy all types of content simultaneously, whether in the global or local region. One more advantage is that you can switch over the channels whenever you wish without the need for a remote. Isn’t that a great feature? 

Entertainment Without Interruption 

Choosing the smart TV boxes for your home entertainment is a great choice. Many reasons make it worthy. One of the most prominent options is that the Smart TV box lets you use it as a streaming device by switching from the regular one. A smart TV box is an ultimate set-top box that connects to your TV, and you are all set to enjoy unlimited entertainment. If you have a smart TV box, you can use it to monitor the stability of your Wi-Fi connections. This enables you to enjoy your favorite content without any interruption or delay. 

 .Pocket friendly

We can say that smart TV boxes are pocket friendly doses of entertainment! It might be possible that your cable or internet provider may provide you with the TV box. But, there are higher possibilities that they may add to the price of the complimentary box in your monthly bill for the first few months of your subscription. 

 Enjoy Great Quality Content 

While watching video content, we wish for excellent visual quality, and amazingly, your smart TV box gives you the experience of watching high-definition videos. Channel providers offer users HD quality programs to experience the best. 

Since the dawn of commerce, merchants and companies have strived to gain a competitive advantage and make their business the most prominent in its industry. Truthfully, not much about that has changed in modern times except for the tools we have at our disposal. Indeed, we’re spoiled rotten compared to the businesspeople of antiquity. Even the pioneers of the Second Industrial Revolution would only be able to marvel at the phenomenon known as industry 4.0, as many of our technological advancements are beyond their wildest dreams. Business intelligence might be the most important technological advancement the business world has seen yet.

Companies all over the United States, and indeed the entire world, are undergoing digital transformation, which is the process of a company moving its entire infrastructure, including business processes and consumer products and services, to digital platforms. As more businesses institute these sweeping changes, business intelligence (BI) becomes increasingly vital to companies trying to evolve with Industry 4.0. Indeed, the right BI management tools make all the difference as we become more and more beholden to digital products and services. So, what is business intelligence, and why does your company need it? We’ll answer that question and more in this brief guide to BI management.

What is business intelligence?

If you’re not an IT professional or enthusiast, you might be wondering what business intelligence is. BI encompasses the tech tools, strategies, business processes, and infrastructures that help companies find useful raw data, implement analytical processing, and yield actionable insights. Robust business intelligence management platforms undergird many of the most vital big data analytics processes, including machine learning, which it also utilizes. You might think BI is new, but the term business intelligence has been around for over 150 years. Of course, they didn’t have the advanced BI tools that we now use for data analytics and other complex processes. However, they understood the importance of getting information before your competitors and acting on it quickly to gain a competitive advantage. Today, we’re lucky to have powerful BI applications and tools that deliver in-depth insights in real-time.

Business intelligence enables companies to personalize customer experiences

Business intelligence enables

In recent years, consumers have come to expect personalized experiences when surfing the net or shopping online, and you can thank business intelligence and big data for that. Data scientists develop machine learning algorithms that enable computers to learn from interactions and create personalized experiences using historic data. With machine learning algorithms, the more people interact with them, the smarter they become. Data scientists do occasionally have to “tune” their algorithms as they can get to the point of knowing consumers “too well” to be effective. However, in business, it’s better to know too much than not enough.

BI tools enable business users to uncover performance metrics

BI tools


Greater efficiency is something all businesses should strive for. After all, greater efficiency will enable your company to do more while consuming less, which is great for your bottom line. Diagnostic and descriptive analytics provide business users with metrics that enable them to monitor the productivity of everything from machines to marketing campaigns. Furthermore, descriptive analytics provides viable solutions for flaws in business operations.

As you can see, business intelligence tools are essential for growing companies. Powerful BI tools enable business users to turn raw data into actionable insights in real-time or near real-time, giving them a competitive advantage and empowering them to become innovative industry leaders. They can use these insights to provide personalized customer experiences, enhance business processes, improve employee productivity, and forecast and prepare for future events. Truthfully, what can’t you do with the right business intelligence tools? It seems that you’ll have to implement a business intelligence platform to find out for yourself.

We all have heard the stories about the richest family in all of Asia ‘Ambani’s’ many times. If you turn on the TV, you will find at least a news every day about the Ambani family or their business group called ‘Reliance’. Often, we have been reading about the net worth and the big amount of Mukesh Ambani’s earnings. Now, we will be discussing the networth of Nita Ambani who is one of her kind of strong personalities in India. She has been active in various business outlets and sponsorships at various levels by the Reliance Group of Industries. 

Nita Mukesh Ambani is one of the most popular philanthropists and businesswomen from India. She is also the chairperson and one of the founders of Reliance Foundation. She is also designated as the director of Reliance Industries and the Dhirubhai Ambani International School. Mukesh Ambani, the chairman and managing director of Reliance Industries, is her husband. The Ambanis are among the world’s wealthiest families. She is also an art collector and the owner of the Mumbai Indians which is an IPL cricket franchise. She is also a popular Bharatanatyam Dancer.

However, Reliance Industries was founded by the Ambani family; many people credit Mukesh’s wife, Nita, for helping the company grow into the multibillion-dollar conglomerate it is today. She has worked on Reliance Industries’ marketing and branding, as well as overseeing other business franchises. Here, we will find out everything about the life of Nita Ambani and what is her exact net worth, and the businesses that she runs. We will also highlight details about her professional as well as personal life. So, let’s start learning about the richest lady ‘Nita Ambani’.

Personal Details 

Full Name: Nita Mukesh Ambani
Stage Name: Nita Ambani
Gender: Female
Birthday: 1 November 1963
Place Of Origin: Mumbai, Maharashtra, India
Age: 57 years old
Title: Philanthropist, Businesswoman
Education: Narsee Monjee College of Commerce and Economics, Mumbai
Nationality: Indian
Sexual orientation:  Straight
Status: Married
Spouse: Mukesh Ambani
Children: 3
Total Net Worth: $2.8 Billion

Early Life 

Nita Ambani was born on November 1, 1963, as Nita Dalal. Ravindrabhai Dalal and Purnima Dalal raised Nita Ambani in a middle-class Gujarati family living in Mumbai. She earned a bachelor’s degree in commerce from Narsee Monjee College of Commerce and Economics, and she began dancing Bharatnatyam at a young age, eventually becoming a professional dancer. She has been very fond of teaching since her childhood and she was a school teacher before her marriage and also taught for a few years after that. She also has a sister, Mamta Dalal, who is also a school teacher. She has been living a very normal and middle-class life before marriage and her lifestyle became luxurious after marriage.

Professional Career

Nita Ambani has been working actively for Reliance Industries and she has been responsible for meeting various PR activities and other Philanthropic work by the RI group. Ambani is the founder and chairman of Reliance Foundation, Reliance Industries’ CSR arm. She is also the owner of the Mumbai Indians cricket team. In 1997, Ambani was involved in the construction of a company community for Reliance’s refinery employees in Jamnagar. The Jamnagar Township project entailed the creation of a tree-lined, environmentally friendly colony to house over 17,000 people. 

The Jamnagar complex now includes one of the largest orchards in the world, with approximately 100,000 mango trees and a variety of birds. She established the Dhirubhai Ambani International School in Mumbai in 2003. It is regarded as one of India’s best foreign schools, attracting students from all walks of life and serving as a model for 14 other schools that teach over 1500 kids each year. Nita Ambani established the Reliance Foundation in 2010 to take on numerous humanitarian initiatives as Reliance Industries Limited grew. 

She was elected to the Reliance Industries board of directors in 2014. Nita Ambani is currently entitled to this position. Nita Ambani created the Reliance Foundation in 2010 as a humanitarian project in India. The organization has been established under Reliance Industries. Ambani is a co-owner of the Mumbai Indians, who have won the Indian Premier League (IPL) in 2013, 2015, 2017, 2019, and 2020. She headed the ‘Education and Sports for All’ (ESA) project as part of the Mumbai Indians’ philanthropic efforts.

Personal Life

Nita Ambani

Nita Dalal (Before Marriage) was born to Ravindrabhai and Purnima Dalal. Mamta Dalal is her younger sister, is a schoolteacher. Ambani grew up in a middle-class environment in suburban Mumbai. She is a Bharatnatyam dancer with years of experience. When she was a school teacher and while working in school, she met Mukesh Ambani. They both got married in the year 1985. Her father-in-law had already established the reliance Industries till that time. She worked as a teacher for a few years after her marriage. 

They have a daughter and two sons. The oldest children are Akash and Isha Ambani who are twins. Anant Ambani is the youngest out of the three siblings. Akash Ambani, a Brown University economics graduate, is presently the chief strategy officer for Reliance Jio Infocomm. Isha Piramal, a Yale University graduate with a degree in psychology, is presently a director of Reliance Jio Infocomm and Reliance Retail. After her marriage, she also wished to become a lawyer in her career but could not continue as her father-in-law got ill at that time.

Nita Ambani Net Worth

The total net worth of Nita Ambani is approximately $2.8 Billion that does not include the income of her husband. Nita Ambani lives a luxurious life in the most expensive house of India named ‘Antilia’. She is a member of Asia’s Richest family. She has also received various recognitions and awards for social work by Reliance Foundation. President Ram Nath Kovind awarded Nita Ambani the Rashtriya Khel Protsahan Puraskar in 2017 on behalf of the Reliance Foundation for her work in supporting sports in India. Nita was honoured by the Metropolitan Museum of Art in New York in 2017 for her philanthropic work, and she became the museum’s first Indian trustee in 2019.


I still remember the times during my childhood when I would practice skating at one of the finest schools in Delhi. Every time I stood on my board, I could feel as if I was missing something and needed more adventure. It was in the year 2012 when I visited Kufri and discovered ‘skiing.’ Thanks to that ‘travel bug’ inside me that never allows me to stay at one place for a long time. Honestly, this was the first time when I saw people ‘skiing’ and was surprised with the measure of adventure involved. Probably, I started getting the answer to my childhood question of missing something. It led me to my ‘skiing’ journey and helped me explore some of the finest snow skiing destinations in India. 


With all that I’ve been learning these years, I’ve tried serving you some of the best places to start your skiing journey. Not just the beginners but the intermediate and advanced level players will also love visiting these places. Let’s add some adventure to our lives and keep rolling!


1) Gulmarg:

 Gulmarg is one of the oldest snow skiing destinations in India. Situated in the Northmost state of Jammu Kashmir in India, Gulmarg is known worldwide for its skiing arrangements. The hill station is also known for housing India’s highest Skiing resort and is the third-highest skiing resort in the world. I consider Gulmarg as a suitable skiing spot for both beginners and advanced players. The stretched slope between both sides of the mountains provides you with a ‘wide’ ground to practice your skills. At the same time, you can easily spot ‘bunny slopes’ here that is the main attraction of first-time skiers. But, what attracts me the most about Gulmarg is that some of the slopes here (often termed as phases) remain open 24 hours a day and, you can undergo a skiing session even during the night. 


However, if you plan to visit Gulmarg during peaks seasons that includes the new year and Xmas weekend, you may feel disappointed after seeing the heavy crowd here. While the destination is full of ski enthusiasts, the hill station also witnesses a heavy influx of general tourists, newly-wedded couples and novice skiers during this period. The Gondola (also known as the ski-lift or cable car in some parts of the world) is available in Gulmarg but you may have to stand in queues to get the tickets. The hill station, sometimes, is overpacked and, you may not even get the ticket. Don’t worry. I suggest you a solution. Plan your trip either before 20th December or after 10th January. It is the time when most of the crowd subsides and you can easily enjoy your skiing session, maybe multiple slopes a day.


2) Munsiyari: 

I visited Munsiyari in the year 2018 for the first time. However, it wasn’t the skiing experience I was looking for. I came here to see the mighty Panchachuli Mountain Range, which is counted among the virgin mountains. Munsiyari is a hamlet located in the Pithoragarh district of Uttarakhand, India. The small town is situated far away from the country rush and is very close to the Tibet-China border. It was then when I came to know about an International Skiing Event that was going to be organised in Munsiyari in late winters that year. I decided to come back and join the festival. 


I must say, Munsiyari is hidden heaven for ski lovers. The Khaliya Top, located at a trekking distance of eight kilometres from Munsiyari, offers you unseen views of Panchachuli and Nepal Himalayas. The mountains seem so close that you need to lift your head to be able to see them fully. Meanwhile, the vast ski field stretched over several square kilometres will send a chill through your spines. During the winters, you can find people visiting Munsiyari for some good trekking experience and even camping. 

Munsiyari is a developing ski resort and if you are the one who wants to take one step ahead to adventure, Munsiyari should be on your bucket list.



3) Tawang:

 If you ask me the names of some ‘not-so-very popular’ snow skiing destinations in India, Tawang will top the list. But, I insist that ‘not popular’ never means ‘not beautiful.’ To start with, Tawang is a small hill station located in the Arunachal Pradesh State of India. Being not much known among the skiing community worldwide, Tawang is one of the best places if you are a beginner in skiing. The best part is the lesser crowd and commendable hospitality of the people living here makes your sporting experience memorable here. The guides or instructors may not be easily available in Tawang, however, you can book them over some online portals. 


What kills me the most at some other destinations is the crowd present there. When I started skiing, the greatest challenged I faced was facing the crowd itself. It sometimes may be disturbing as it breaks your flow and you’ve to start all over again. However, the case is not the same with Tawang. The slopes are mostly less populated and let you set your own pace. The best skiing slopes in Tawang are near the frozen Ptso Lake, situated around 16kilometres from the main town. Again, you may plan to carry your ‘own’ pieces of equipment as sometimes you may not find them easily here. 


One thing that must be kept in mind before going to Tawang is obtaining the permit which is generally known as the Inner Line Permit or ILP. You can obtain the ILP from the registered offices of the authority at places like Delhi, Chennai, Kolkata etc. However, the more convenient approach is obtaining the ILP online. You can follow this link to register yourselves. 


4) Solang: 

Solang is a hill station located in the Himachal Pradesh State of India. The town lies close to the very famous tourist spot called Manali and is often visited together. Solang has emerged as a skiing destination only in the past few years. Although, I’ve seen that Himachal Pradesh consists of a wide number of skiing destinations. However, you’ll find only some hairline difference as you visit each of these places. But, why I suggest Solang is because of the nature of the snow that I found here. The snow here is milky and powdery, making it perfect for skiing. At the same time, ropeways are something that makes it different from other skiing spots in Himachal. 


Solang is generally full more of novice skiers than proficient ones (at least this is what I observed.) However, several private and govt. skiing institutes have evolved here in the past few years to help you learn skiing. Instructors are easily available at Solang. I will always advise you to hire an instructor even if you’re an advanced skier. This may help avoid untoward incidents like avalanches.


5) Auli: 

If you are the one who has been asking people about the best snow skiing destinations in India, you would have certainly heard of Auli. The very famous hill station, Auli, is located in the Chamoli district of Uttarakhand, India. The hill station is known for snow sports for the past two decades, one of the oldest in India. 


What I (and almost everyone) love about Auli is the gondola (chair-lift) here. The chair lift is like a sofa that hangs on a cable. While you take your ride chair-lift ride, you undergo an immense adrenaline rush. The ride ends near a lake situated at the top. This artificial lake is also counted amongst the highest man-made lakes in the world. What makes Auli different from other ski resorts is that even during the scarce snowfall seasons, the lake water can be used to produce artificial ice (or snowflakes) with the help of advanced German technology. This is the reason why Auli is preferred by most of the pro-skiers!


Meanwhile, Auli has also been a training ground of the Indo-Tibetian Border Police. Being close to the Tibet border, you may find a touch of Tibetan culture here. If you plan to visit Auli, you must also plan to do camping in ChoptaThe famous hill station, Chopta, is located close to Auli and is known for its world’s highest Shiva Temple, Tungnath. The two destinations are generally travelled together. 



 Pretty sure, you must be ready to explore each of these destinations to the fullest by now. However, as we travel and tick off our bucket list, we must also remember to keep these destinations clean. Today, most of the snow skiing destinations in India have started deteriorating due to plasticants and pollutants, making it difficult to ski. At such times, it becomes our responsibility to keep the mountains clean! Let us inch towards a beautiful journey!

It has been more than a year of us dealing with the coronavirus pandemic. It sure is the biggest challenge presently but what is making it tougher are the statements being made about the virus. Not just are they disturbing, but most of these statements tend to spread false information about the pandemic. You’d be shocked to know that most of these statements have been made by the most popular leaders of not just India, but the world too. In this article, we shall be discussing some of the most disturbing statements made by political leaders from across the world.

Govind Patel:

Govind Patel, a BJP MLA from Gujarat, was questioned about the rallies that have been hosted by BJP, even during the pandemic. To this question, the MLA responded, “Those who work hard do not get a coronavirus infection. BJP workers work hard, and therefore, not a single worker has been infected with the virus.” 

Swami Chakrapani:

Swami Chakrapani is the National President of the All India Hindu Mahasabha. He has been in the headlines for making some problematic statements about the covid 19 pandemic. This time he commented on the vaccines that are being given to people. Swami Chakrapani asserted, “Before bringing Corona vaccine or medicine to India, the government and international pharmaceutical companies should clarify to the country if the vaccine or medicine does contain cow’s blood or any such substance which hurts the spirit of Hindu Sanatan Dharma.” He had previously said “Corona is not a virus, but an avatar for the protection of poor creatures. They have come to give the message of death and punishment to the one who eats them.” His statements have been confusing us, if he wants to get rid of corona did we just encounter a legit case of ‘Stockholm syndrome.

Donald Trump:

The former president of the USA has been known for his problematic and controversial statements more than he’s known for the work he’s done in America. He is counted amongst the most disliked politicians of the USA. However, when the corona pandemic started in 2019, Donald Trump said, “It’s going to disappear. One day it’s like a miracle – it will disappear.” We aren’t sure if he was being positive or was it sarcasm served cold. Donald Trump was even seen refusing to wear masks and not follow the guidelines issued by WHO regarding prevention against coronavirus.  

Ramdas Athawale:

Union Minister Ramdas Athawale became quite famous on social media with his slogan “Go Corona, Corona Go”. Several memes were made on the politician and his statements about the corona pandemic. However, as the second wave of corona hit the country, he couldn’t stop himself from making a statement like, “Earlier I gave the slogan ‘Go Corona, Corona Go’ and now Corona is going. For the new coronavirus strain, I give the slogan of ‘No Corona, Corona No’.” 

Dilip Ghosh:

The BJP chief from West Bengal sabotaged the guidelines issued by the WHO and made the most inappropriate statement he could, especially in such times. He said, “Look here so many people have assembled. Thousands of people are here praying. They are drinking water, taking ‘prasad’. They are not even washing their hands. They are not afraid of the disease. We are taking the ‘prasad’ together. Nothing will happen to us, as the gods’ blessings are with us.” In the statement, he was addressing a crowd that had gathered to worship Manasa Devi. He appreciated them for gathering in the name of God.

Trivendra Singh Rawat:

Just when you think, the world is devoid of humanity, some men come forward to prove that “sensibility” is what has gone extinct. Trivendra Singh Rawat, the former chief minister of Uttarakhand, talked about how the Covid virus also has the right to live. He asserted, “If we talk philosophically, then the Covid-19 virus is also a living organism which wants to live and has a right to live just like humans. However, we consider ourselves more intelligent than any other living organism. We are now after it and to escape, the virus is changing its form constantly.” According to him, we weren’t human enough towards the virus therefore we are facing the repercussions. He said, “Hence, we now have to keep our distance from it. It is also moving and we are also moving, but we have to move faster than it so that it gets left behind.”

Rameshwar Sharma:

Rameshwar Sharma is a politician and a member of the BJP. According to him, the covid 19 virus is a demon and the construction of Ram Mandir is the beginning of its end. He believes and makes believe that Shree Ram will wash away the virus from the country. He asserted, “Lord Rama had reincarnated for the welfare of mankind and to kill demons at that time. As soon as the construction of Ram temple begins the destruction of the Covid pandemic will begin too.” He does not think that hospitals could have done a better job in helping fight the pandemic.


President of Brazil, Bolsonaro insisted that Brazilians must not worry about the coronavirus and that it isn’t something to be feared from. The Brazilian president asserted, “Everyone is going to die. There is no point in escaping from that, in escaping from reality. We have to stop being a country of sissies.”


Some popular leaders from India and across the world have made some inappropriate as well as completely senseless statements about the coronavirus pandemic. The list includes Govind Patel, Bolsonaro, Rameshwar Sharma, Trivendra Singh Rawat, Dilip Ghosh, Ramdas Athawale, Donald Trump, and Swami Chakrapani. Some believe that hard work protects a person against coronavirus, while some think the coronavirus isn’t something to worry about. Some even said that the construction of the Ram Mandir will cure the covid pandemic while several ministers said that the coronavirus is also a virus and has the right to live. They believe that we weren’t human enough towards the virus and so now we have to run from it. 

With this article, we wish to inform you about the false news that has been surfacing across the internet. Do not follow the news without a trusted source. Follow the WHO guidelines and be safe. 

Fire starting in extreme weather conditions is one of the most necessary pro-survival skills. This is the very reason why I give great importance and make sure the quality of the item and tools I carry in my survival gear, especially the fire starter.There are a few checkpoints I need in all the tools I carry for starting a fire, which ensures concrete reliability. These are the conditions I use to judge all the tools I am planning to rely on. And to be honest, gone are the days where we had to use flint stones to start a fire or carry a cylinder of gas with us. Based on these factors, I am writing this Everstryke Match review and my experience with it.

Survival Life: Fire Starter Checkpoints

Everstryke Match: How I Bought It

It’s quite an advertised product, so coming across it was all quite generic. I had seen several affiliate advertising programs running one too many times, and some were also offering free Everstryke.

Points To Check Before Placing The Order

Other match reviews and ratings under different name emails my husband checked were quite positive for the matches, and the matches did look good in the image. I checked other reviews under the comment name and even searched similar matches and lighter because I was sick of the traditional Zippo lighter.

Given the decent price of the product by the family protection association, I think anyone would be willing to try it, and I have read that many people got free Everstryke. Well, I was no different. I placed the order from my email address. But what really drew me to this item was the innovation in the idea behind it. I obviously did try out the Everstryke match at home before I included it in my survival gear for a trip.

Why I Bought It?

To be honest, I am quite a hopeless enthusiast when it comes to such things. And I think the general idea behind Everstryke Match is already quite compelling itself for someone to buy it. Not to oversell it all but the idea of a stainless steel metal body on a matchbox sounds quite luxurious and very distinct from your traditional matchboxes.

Attractive Attributes

More importantly, The waterproof feature (I tested it) of the Everstryke match was also a pull-in for me to purchase. And on top of that, there is only one metal match stem in this box, and I am quite familiar with the sorrows of spilling wooden matches out of the box.

Everstryke Match Review- The Idea Behind

The idea behind the product is to use the fuel dipped wick and strike it at the side of the device to release sparks, and it will light. So step 1 is to fill the canister with the fuel through the same opening where the Ferro rod goes.

Lighter Fluid Required

You people can choose any fuel lighter fluid to your convenience. I would suggest the fluid that generally goes in lighters or Zippo fuel fluid would do the job just fine. You have to be careful to fill the match just enough so that the lighter fluid doesn’t overflow when you screw the metal rod back. Make sure to hold the canister upright when you are filling the fuel.

Test At Home

Moreover, I would also recommend you, people, to do all this preparation before you head out for your trip as I did. To be honest, I actually tested the waterproof feature of the Everstryke match from the reviews while I was on my trip along a grand reservoir. The match stem requires you to dip the Ferro rod back into the device after every strike on the striker that lights the fire. So that the wick can get soaked in lighter fluid, you need to wait around two more minutes, and you are good to go to start the next fire.

My First Impression of Everstryke Match

So the first thing that really shocked me after shipping as I was opening the package was how small this fire starter really was. I mean, it’s a really tiny canister- small enough to conveniently and discreetly carry it around in your pocket. I will tell you people about my experience with the other features it offers but the size of this match stem was a happy surprise. To be exact, the Everstryke match measures less than two inches in height.

Features As Advertised

Adding to the convenience factor, there is also a piece of metal clip on the canister that makes it possible to attach Everstryke Match as a keyring with the rest of your keys. Before I head further into my review, let me clear the already advertised features of the product.

Details Provided

The details of Everstryke Match clearly mention that it contains one Ferro rod and is wick-built in an O ring. According to the provided information, when you strike it, the sparks generate at over 3,000 degrees Fahrenheit and the flame goes at over 600 degrees Fahrenheit. I obviously didn’t measure the temperature, but the flame did light up in a couple of strikes on the striker, so I think we can believe them.

My Experience in Survival Life

I was actually quite excited to try the Everstryke match out on my next trip, so I included it in my gear after I tested it at home. Undoubtedly, the Everstryke match didn’t carry any extra weight in my gear, and later I attached the canister to my jeans. It was a camping trip, so along with being part of survival tools, the match was one of the must-have items.

Everstryke Match In Survival Life

I finally got the chance to try the match out in the open at the campsite shelter. It was easy to grab the match right from the belt loop of my jeans, but I did fear I may drop it. I unscrewed the Ferro rod out of the fuel canister and struck it at the side of the device. It did take a couple of burning strikes on the striker to get the spark enough for a flame to generate. It was quite windy outside, so I think you can understand but bear with me, I was still getting used to this match.


The flame was quite high, and it took a couple of seconds for it to pull back into a normal flame. So I decided to try again and dipped the wick back into the container. Since I had already tried the Everstryke match back at home, I already knew to keep the ring-built rod dipped for at least a few minutes so that it doesn’t burn out fast.

And Then There Was Rain

The Everstryke match was attached to my jeans, and it got drenched in rain when it started raining on our way back to the campsite the next day. So, the first thing I was quick to check was the screw container. I would also suggest you make sure that the metal rod is tightly screwed inside the canister device before you throw it in water because even I realized later that evening that the water could have slipped in and got mixed with the fuel lighter fluid if it was not tightly closed.

Everstryke Match: Waterproof?

It actually took more strikes on the striker than before to light the match this time, but it did light up. It did turn out to be waterproof. After I came back from my trip, I did a full-fledged waterproof test on the product.

Waterproof Test

I dropped the match into a bowl of water. Due to its metal body, the Everstryke match quickly sunk down to the bottom and remained there for a good 2-3 minutes. After I took it out, I shook the excess water out, and it didn’t seem like any water droplets had sneaked in. I tried lighting the wick, and the match lit quite easily after a couple of strokes on the striker.

Everstryke Match Review: Final Thoughts

So as per my conditions mentioned in the beginning, there are a lot of factors that did line up with my preference. Given the metal body of the container, the durability factor stayed intact for me. I think that the container can be part of an emergency survival kit in your to-go bag through some rough times and work for a long time as long as you re-fill it with fuel lighter fluid, which is not really much of a hassle.

Everstryke Match: Cons

I think at times, it might be a bit inconvenient to wait for the wick to get soaked for people with a lack of patience. But for me, it didn’t take time for the wick to get enough fuel fluid to light for a decent amount of time during fire starting. I would recommend Everstryke match to my friends because it does meet most of my needs as a survival tool, but more importantly, it takes away the drawbacks of a normal matchbox.

Everstryke Match Review: Conclusion

Being waterproof is actually a very huge benefactor to this match because if you are using a tool to start a fire starter. Focusing on extreme situations, survival does depend on such factors that you may not be able to comprehend before. The design of the Everstryke match is also well thought out, making it a pro lighter and easy to carry anywhere around the world, unlike normal zippo lighter and matches. I hope you will love this Everstryke Match Review.


Ripples are commenced from a balanced bed at the beginning of a one-sided current, and they start to grow as the generation of a whirlwind happens on the lee side of it. In this article, we are going to discuss Ripples, and more specifically, Wind Ripple vs Fluvial Ripple.

Ripples are motion transversal depositional forms that have an influence on the movement near the border but not the upper water column or the surface of the water. Talking about their dimensions, they are generally 10 to 20 cms in length, but sometimes they can be up to 60 cms in length. As for the heights of dunes, they can be a few cms high, and in addition to this, the ripples, as well as high elevation dunes, have relatively similar arrangements, but ripples are smaller in size.

As compared to high elevation dunes, Ripples possess low motion resistance and leaves varying futuristic sedimentary formations in the rock record. This directly tends to the categorization issues as varying categorizations serve varying purposes.

Basically, when a water current or wind drifts across loose sand, then the sand is dragged along the end and is regularly piled up to contribute to the formation of ripples.

Wind Ripple vs Fluvial Ripple

Wind ripples, as the name suggests, are caused on the sand by the flow of wind. They are extremely common to be found on the surface of sands as their deposits are extensive. In addition to this, they contribute to the production of the amplest sort of blustering layer. 

This covering involves a thin layer of parallel laminae that is defined by minute alterations in the size of a grain. They generally have scratchy grains on their crests, and this is reflected within the wind ripple lamination, which shows converse grading, harshening upward minutely within laminae.

The alteration in the size of grain within wind ripple lamination is substantially picked out in the field by alterations in colour. Generally, the quality grained laminae tend to be moderately darker and the shaggy grained laminae a little faded. The recurrent ornamentation of wind ripple laminae is called pin-stripe lamination because the alterations in the colour and the parallel nature of the laminae bear a resemblance to the stripes found in some suit cloth.

Fluvial Ripples are patterns that appear like waves and are created when a fluid flows over a granular bed. As the creation of these ripples is a result of the interactivity of sediments and fluid flow, those depositions on the bed-form record data about the environment in which the formations are executed, and thus are conclusively functional proxies to regenerate past hydrological and atmospheric conditions.

However, the usage of bedforms as a Paleoproterozoic proxy, particularly under varying planetary situations, needs to get the mechanism behind its creation. The one-directional ripples or ripple marks lack symmetry with gentle elevations and steeper downs, which eventually leads to the creation of fluvial ripples in the environment.

Ripple marks are available as waviness on a non-coherent surface, though they may also be found intermittently in muddy sediments as well. These marks are one of the most common characteristics of muddled rocks, both in primaeval and recent sediments. Only through later adjustment by alteration in the depth of water, they may turn flattened or rounded.


In addition to this, it should also be noted that a majority of these formations are based on the method of their origin or formation. This clearly means the way they were originated and occurred in the first place is definitely going to be the deciding factor of which category it is going to be put under.

Initially, it is difficult to understand the creation of these marks on the sand, as most of the time people receive the news related to updated ripple news and best ripple news, and it creates a sense of curiosity in people.

While comparing wind ripple vs fluvial ripple, the discussion of compound ripples can not be avoided as it consists of all the forms, including the ones that are flat from the top, some that are washed out, some that have double crests, and even some that are in the form of a ladder.

They are often considered as small ridges and valleys, and sometimes they appear as wavy sea and desert sand dunes. However, the determination of these is done on the basis of their elevations, wavelengths, and even amplitude to attribute the architecture such as regular, or irregular, and transversal.

As for the properties of these dunes and ripples, they are always present in clusters and generally cover a large area as they keep on moving the majority of sandy sediments with the help of water currents. However, strong winds play a vital and influential part in the creation of these ripples and sand dunes.

Research shows that restful sleepers perform better in their field than those who do not sleep well. People who are aware of the importance of sleep and rest have a more successful private life. Its effects are also felt by those who live close to these personalities and are influenced by their attitudes. Everyone spends the most time on a mattress in the home but never consider it vital. Because under normal circumstances, where the rest of the items are clean, they are left unwashed.

This article will get you to know how much important is the cleaning of the mattress. No matter how clean the house is, your closest time is spent in your bed. Everyone desires sound sleep but never thought that everything near your bed is important for your sound sleep. It is important to have a conducive environment for a good night’s sleep. Because after a long day of exhaustion and busyness, if sleep does not improve, the body’s immune system will weaken.

The mattress and its cleaning resulted in a pleasant mood. But when did you clean it thoroughly last time? We usually ignore its cleanliness and it may attract dirt, bacteria, and germs. Which do not appear to be visible but are constantly damaging your body. It is a usual practice that those things kept clean have a longer life span than those being neglected. Cleaning items daily is not only excellent for work but also enhances the decoration of the house. If you want to keep yourself safe from allergies and to spend a healthy life, then mattress steam cleaning is important.

mattress steam cleaning

Why it is Important to Clean the Mattress?

The answer is quite simple and clear a clean house gives you a calm and comfort zone. Maintenance is as important as furnishing your living place. Spending all day out tiring away from the house but as you get to enter into the room your desire to laid down on mattress upsurges. Such a love bond with the foam is irreplaceable. Sound sleep is important to prepare yourself for the next day. The relaxing body retains energy to be spent on the next tiring working day. The clean bed foam plays an important role in having beautiful dreams during a nap.

Without the help of professionals, mattress cleaning can be daydreaming only. It’s hectic, time taking and one cannot do it alone. So, one should not hesitate in taking help from experts. Trust mattress cleaning services’ providers and love your sleeping foam.

How do you Wash Foam?

  • Remove everything from the mattress including sheets, pillows, blankets, cushions.
  • Plan washing outdoor so take out foam to outside.
  • Vacuum thoroughly so no dust particles remain.
  • Sprinkle baking soda and let it get settled on it for some time. Then vacuum it again.
  • Now use a damp cloth with the solution of water and mattress cleaners clean it generously.
  • Place the mattress in the open air for the drying process. Sunlight can be helpful as it kills germs and bacteria.
  • Repeat these steps for the other side of the mattress.

mattress cleaning services

How Frequent Mattress Cleaning is Required?

One-third of the day should be spent in a clean place. If you don’t feel comfortable in bed, you will probably feel bad when you spend time at home. And there are other reasons why mattresses need to be washed regularly. According to experts and professionals, mattresses should usually be washed after six months. Because then allergies and skin problems cause the mattress to be replaced. It is better to change it and wash it as early as possible. Clean mattresses bring health and comfort, Mattress relieves respiratory, and skin problems after washing.

Therefore, the cleaning and maintenance of the meter are worthy of attention. Wash the area with steam cleaning and other methods to make it livable. Having a hygienic, germ-free mattress to sleep on can help your relaxation stress-free with better peace of mind. You know you’re not napping on a bed jam-packed with kilograms of dirt elements, deceased skin flakes, and millions of dust bugs. Washing a mattress is a tough job and best left to the professionals who know how to wash it properly and carefully.