Why You Should Use Google Workspace for Your Business

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The number of users of Google’s enterprise platform Google Workspace has been rising exponentially and there are now well over 6 million business users from all over the world. This platform, formerly known as G Suite, is equally popular among those who work in education, for government or global brands, regardless of the size of their companies.

So, what is making people turn to Google Workspace? There are actually several good reasons, which all contribute to efficiency and the popularity of this platform and the fact that it boasts the flexibility and customizability typically associated with Google products and services, it’s no surprise that so many people have opted for it. Here are just some of the benefits your business can enjoy should you decide to switch to Google Workplace.

Great digital productsGreat digital products

Google Workspace is a set of cloud-hosted tools used to facilitate enterprise creation, collaboration, productivity and mobility. What business owners particularly like about it is the fact that it provides all the basic tools for project creation and collaboration, as well as 24/7 customer support. You can create professional and personalized business email accounts for as many employees as you, accompanied by features such as email scheduling, Google Translate, ‘Nudge’ alerts, and Smart Compose. Also, you can use Google Docs, Sheets, and Slides to create and edit text docs, spreadsheets and presentations. Google Drive is used to store your files and folders and it allows you to access and share them easily, while Google Calendar helps you schedule internal and external meetings, for which you can use Google Meet, a video conferencing app fully integrated with Google Workspace programmes and accessible by anyone with a link.

Customer Relationship Management (CRM)

This software is the heart of every thriving business. Businesses are using it to collect client data in order to get a clear insight into customer behaviour and provide tailor-made, customized experience. It allows you to keep a reliable customer base, register your leads and contacts, improve team productivity, personalize your marketing strategy, as well as to share Gmail contact groups with anyone using the powerful Gmail CRM app. Since CRM can be integrated with other marketing tools, you can create a marketing strategy aimed at potential clients and see the precise ROI status for this strategy.


Apart from 24/7 accessibility, Google Workspace pays a lot of attention to security with its 2-step verification, which sends a text message with a verification code to the user of the account if someone signs in from an unrecognized device. Other security measures include laser detection and biometrics, used to protect Google’s physical data centres. Needless to say, all content moved between Google’s servers and those of companies is encrypted and Google alerts admins immediately if it detects new or unusual login behaviour.

Unlimited data

While the regular, free-of-charge Gmail account allows up to 15GB of free data to be stored, Google Workspace for business gives you unlimited data for all your files, apps, photos and docs. You also get Data Migration tools and services to facility secure migration from your device or office server, so that all your data and files can be stored and managed in one centralized hub. Needless to say, Google BackUp and Sync lets you keep a copy of any cloud-hosted data on your device or company server.


One of the things each business owner and manager is interested in is how to save money. With Google Workspace you don’t need to buy and maintain company servers and hardware anymore, which helps you save a lot of money. Also, security protocols and checks are all taken care of by Google. You can also save on travel expenses and even office space by using the collaboration tools provided, which is another considerable contribution to your company’s budget.

Third-party integrationThird-party integration

Many companies require such platforms to allow third-party integration in order to customize the platform and Google Workspace is happy to oblige. It allows many third-party apps to be integrated, thus boosting its functionality. You can integrate various CRM solutions, as well as template management platforms, for example. This allows you to easily use your brand visuals when creating documents and significantly cut creation time. Needless to say, the result is a well-designed and on-brand document, which is sure to leave a great impression on every recipient.

These are just some of the reasons why Google Workspace is so popular these days. Also, with constant updates and upgrades, it is able to meet the needs and requirements of even the most demanding clients. However, this doesn’t mean that it’s reserved for large companies only. On the contrary, it can be a powerful tool that gives a small enterprise advantage over competitors, which is probably one of the best reasons to give it a try.

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