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SEO is the process that drives a lot of visitors to your page and gives a boost to your website. There are a lot of things you need to keep in check in order to create a landing page. There might be a lot of advertisement and paid options you’d rather go to, but the perfect strategy to get visitors flowing into your page on a daily basis is the SEO, which is also referred to as the organic method.
We know you have all kinds of questions revolving around your mind, and all of them basically end at, how hard it can be to rank a website. If you think it is an impossible task, we would tell you; this impossible task is just a few steps away. On the contrary, you may even choose to go for a Content writing company in India in order to delegate your work to the experts.
Let us kickstart the discussion about steps, rather than getting all chatty on the versatile Content writing services, as the agency you contact will give you a heads-up on it.
1. Mark Your Keywords
You need to understand keywords are the way how the search engine’s algorithms work and so, the first object you need to put in is to mark what your keywords would be and how you are going to target it. You may choose to include a number of short phrases or singles words as your keywords and focus on them. You need to decide your keywords and so get on thinking about it and the possible words which could describe the context of your page. You need to shortlist all such items, and before you finalize them, you would need to do a little research ensuring you are with the right keywords.
You might already have drawn a landing page theme, and so the research means, you need to pick up the keywords you chose and then run a search. This is where you will see the pages which have a similar theme as that of your page, and if you do not get a hold of the pages, you may have to reconsider the keywords you chose. You may also get hold of some of the suggestions of the page, and if you do, you need to add them to the list to be considered as well.
It is time you need to head up to the keyword research tools and enter the keywords onto them. This was the tools will guide you on how to affect your keywords are and if there are any other better alternative. They basically will draft an overview of the keywords you choose and determine how often they were searched for. The end list will as well be displayed to you, following which you can choose the one you want to go to.
You need to finally decide upon the one keyword, which would best describe your page, and give it the status of the main keyword, based on which you will optimize your landing page. The other 5 keywords can be chosen, which will then become your page’s additional keywords.
If you go through this step, we assure the tough part is almost done. This process might actually take a lot of your time, and you may seem to get bothered by it too, but if you dodge it, the rest of the process will be seamless.
2. The Title Has to be of Good Quality And Impressive
Search engine bots basically scan up the web, according to the algorithms they work through. The first thing the bots look out for is the title tag, and so if you are good enough, you might get into the hood. It is basically like making a first impression to someone, and like we have a fixed amount of time to get into the eye of the viewer, your page will have 70 characters chance to impress the chatbot.
It will be a great move if you add up your main keyword to the title you created. This way the chatbot will be able to read up the object of the titles in an instance. Not only will the title, but the object of your page’s context as well also be in the highlight, if you choose up a good title with your main keyword. If you think you can fit some extra keywords into the titles, in a rightful way, you may as well do it. All you have to remember is to not exceed the limit of the titles, which is 70 characters; your titles must not contain more than 70 characters. You must also note that for a better impact, a limit of 65 characters in your title will be attractive, and worth consideration by the bots.
3. META Description is The Guide to the Visitor, Consider it That Way
If you aren’t aware of what a meta description is, it is the content which you will find below your page’s name as well as URL. It is very important too and needs to be taken into consideration to optimize your site. It is basically the signboard for SERPs, Search engine result pages, and we know the location they are situated at already.
The meta description is used by the search engines to display whatever the users search for, and the meta description might go unnoticed. This is not the reason why you must ignore it or take it lightly as a good meta description has a pretty good chance of holding up the user’s attention.
You need to ensure that it is simple and plain text, which has to be constructed within the character limit of 150 to 160 characters. Ensure you include the main keyword, and this way, when the search engine displays the result, it would probably bold the word for the viewers. If is always wise to include a call to action at the end of the META description, as the viewers will be excited to check out what your page has got in store. Also, the META description must now be only formed with the idea of impressing the bot, as it is the viewers who would read and increase your page’s traffic.
4. Fix up the URL in context of the keywords
This means you need to deploy your keyword in the URL of your page. Fix up your landing page’s URL with the keyword and make it flow naturally.
5. The headline must be eye-catching
You need to make your heading catchy, in order to get your views to visit it and also read it. Including the main keywords is also a good idea, but you have to ensure it doesn’t seem forced. Make it as appealing as possible.
6. Worthy content should go into the website
The content should be well crafted, including the keywords and the additional keywords as well. Your overall objective is to make the visitors of your page take action.
You need to create appealing content for your page, and there is no doubt about it. You need to be as creative as you can get and also if you need some help, consider taking help from Content writing services in Delhi. And, we sure are positive your search engine page will look quite appealing now, ranking up and attracting huge traffic.
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