Mansi Rana

Mansi Rana is Managing Director of EZ Rankings - SEO Reseller, Passionate about all things data; providing actionable…

The information is only important when it’s organized and easy to access. Both visitors and search engines need to present structured data so that they can have a better understanding. In SEO, structured data is prominent to implement. It can help your website have better rankings as compared to your peers. In this article, we will understand why you should be adding structured data to your website and get higher rankings. If you are into these technical things, you can always hire a professional SEO company that can do this for you.

Structured Data helps in better rankings

Many search engine experts do believe and stress that a better judgment of a page should be obviously adding more value to search engines. And hence getting higher rankings. Also, there are many other features of structured data that makes it easy for both search bots and users to understand.

Google has been notably open about structured data and has also mentioned that structured data always helps users to get better navigation on the website. Google’s representative once said that website owners can use for preparing a comprehensive structure of the website.

Structured data have now become a prominent part of SEO strategy, but most people just tend to ignore them just because they are slightly difficult to manage. But it’s important to utilize the freely available tools and keep the website as organized as possible. As the search engine’s focus will even grow towards providing to the point information, the schema is the next big thing.

More visibility and proper site indexation

The concept here is quite simple but people over-complicate this. Try to look at the visibility factor from daily life examples from a pile of books. If the books are organized as per their categories, volumes, and subjects, it would be easier for the readers to know how many books are there and what are their categories. This same thing is done by structured data to your website.

The more organized your site’s structure is, the more chances are for better visibility and faster indexation. Once you implement the structured data on your site, further crawls will also be done in an easier manner by the bots. If you are not able to figure out how to correctly implement them, it’s better to seek help from a professional SEO company that would get it done for your site.

Get featured snippets

Having featured snippets is the ultimate goal for any SEO person. And they try to achieve as many as possible from Google. What’s better than your website appearing on the very first position in the search engine result page, before the organic listings start. isn’t it amazing?

Having structured data isn’t a crucial necessity, but it definitely helps you get a featured snippet. especially in listicle articles or web pages. This can increase your click-through rates and bring more traffic to your site. As the search engines have also started working on the passage indexing. Having structured data on your website will improve the user experience. When the click through increases, it also boosts the trust factor among the search engines as it indicates authority. And tells search bots that this content is valuable.

Structured data prepares you for voice results

Voice search results are drawn from the featured snippets. And your websites could be in huge benefits once you implement them. It means you can be the only website ranking for a voice question because search engines including Google use those structured data for giving answers to the users.

The trend of voice search is growing rapidly and in 2021, people will be using voice assistants more for getting answers for their queries. So it becomes essentially crucial for website owners to have an updated and optimized structured data.

Entry into Google’s Knowledge Graph

Google’s Knowledge Graph is another important goal for SEO personas. As it creates a sudden impact on the viewer’s mind. Knowledge-graph can drive huge traffic and sales to your site. Search engines make it easier for users to click and visit your site and social media handles. This is the biggest reason why you should have a structured data architecture for your site.

Hire a professional SEO company that is experienced. And knows how to get this done for you so that you can get the maximum benefits from this. As the search engines’ algorithms are getting more complex. And difficult to understand day after day. It is a smart option for optimizing your site for structured data and ensuring a higher user experience.

Many companies just ignore the implementation calling is an unnecessary part of their SEO strategy. But, as we saw, it’s extremely crucial to get it done for your website as it will bring long term benefits to your company.

Google is forever and always changing its factors when it comes to what affects ranking in the results for specific searches. You should make sure that you are keeping up to date with what the latest factors are that would affect your rank, including those that deal with featured snippets. These are one of the best ways to increase your rank and you should make sure that you are aware of some of the main factors that Google would take into consideration.

Ranking Factors for Featured Snippets

You would want to ensure that you know what the featured snippets are before you think about the ranking factors. These are often the content that is in the zero position when the result for your keyword search comes up and they normally take up the most amount of space. This is where Google is going to give you the answers they think are best for the question that you might have answered.

Here are some of the ranking factors that you would need to consider, including the top 10 factors that are considered, such as:

1.  Using Google to find the opportunities where featured snippets are required, which means searching for your own keywords and questions to see what comes up. If there aren’t any featured snippets, then try to get your page in the 10 slots so the chances are better.

2. Use Answer the Public to find new and required content ideas that customers are interested in so you can address it and answer their questions easily.

3. Do your keyword research so you can find out which keywords have featured snippets and which ones don’t and which ones you would want to be focusing on

4. Have your content answer more than just one question at a time with relevant topics, but make sure that you are fully answering the original question at the same time

5. Use only the recommended word count, which is somewhere between 40 to 50 words maximum

There are plenty of ways that you can optimize your featured snippets so they are more likely to be picked up by Google when they require one. Having the best content is just one of the ways that you are going to become the featured snippet and this might also be easier if you optimize your snippets. Some of the top methods that you can use to do this includes:

6. Optimize your content since most of the featured snippets are from the top 10 slots in the search results

7. Center all of the content that you are creating around a single question that is commonly asked in your industry and that the customer would be interested in knowing

8. Focus on the question that you are talking about throughout the entire content and don’t get distracted or talk about other topics, but instead use links in the content so they can go to another page if they want

9. You can also answer any related questions that might come up regarding this topic, but you should try to answer the extra questions at the end of the content

10. Use questions in your headings since they would entice the readers to click on your link and lets them know what you are going to be answering so they can decide if they want to click on your link or not.

These are all important factors and you should make sure that you are aware of how you can become the featured snippet on Google. Ensure that you are using all of these tips so that you can fully optimize your featured snippet and so that everyone would know that your information is the best.

Go ahead and ensure that you are thinking about how your site and content can take over the featured snippet spot. There is so much that you want to consider, including answering the burning questions that your readers might have. This is important to ensure that you are finding out what questions they have and that you are answering them completely in language that everyone can understand. Getting the featured snippet spot is the goal of everyone, so make sure to use these tips to help you get there. Additionally, you can opt for SEO Company India!