Yearly Archives: 2023

5 Leading B2B Lead Generation Practices
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5 Leading B2B Lead Generation Practices

Before Covid-19 hit, marketers thrived in face-to-face interactions. From conventions to sports tournaments, tradeshows, and networking events teams leveraged these occasions to meet prospective customers. Post-pandemic, buyers feel less inclined to meet sales and marketing teams in person. If anything, they prefer keeping most interactions online until they’re ready to close the deal. Marketers on […]