The two most vital aspects of operating a successful business are staying on top of the search ranking positioning and monitoring the site traffic. Your site may have received a Google penalty if you see that your site has generated less traffic and a significant drop in your rankings. Let us now see what SEO Newcastle services do in such situations.
Initially, are you checking out your site’s ranking? If not, then it is the best time to start. Else you will never attain a spot for the Google penalties before your business gets affected.
Locating the varied kinds of Google Penalties
One of the initial steps in locating whatever Google penalty is the first to know about it; therefore, it is time to know whatever kind of penalty Google is imposing on you.
1. Algorithmic Penalties
During the recent update to Google’s algorithm, these kinds of penalties automatically get distributed across your site, flagging the behaviors outside Google’s guidelines. Whenever the algorithmic penalties hit you through Google, check out the updates that have taken place recently.
Recent Updates to Google Algorithm and how they get targeted?
· Panda (2011)
Panda targets the lower-quality of content. Content farms are hitting hard; however, one with lower quality, plagiarized, keyword stuffing, and irrelevant content got major penalties too.
· Penguin (2012)
Penguin had recently targeted the links of bad quality. The main aim was to eliminate the sites paying for links using automated link-building software or getting low-quality links.
Hummingbird (2013)
Some sites contain long-tail search queries wherever it hits the toughest through the algorithmic updates. The primary aim of the update was to create greater stability across the search systems for the users with knowledge about human speech and to ward off the keyword search happening randomly.
Manual Review Penalty
These are the penalties that take place every time for varied reasons. However, with the significant amount of sites online and the restricted amount of Google staff across the web spam team, several penalties start the triggered penalty of the algorithms. Whenever you get the manual review penalties, you get an email in the webmaster tool of Google.
Site-wide Penalty
It is the penalty that you do not wish to notice. It means that Google has checked out the site as spam under the search results. The penalties help reduce the rankings on the search, or while it is capping the ranks to the deeper pages under the results, it may leave you entirely invisible. There are instances where this kind of penalty results in the site becoming de-indexed and completed or even getting blacklisted.
Partial Manual Penalty
These penalties target the manual reviewer in believing that the site is up and running while you may have a few issues under some of the pages. It mainly slapped on the sites having quite a few undesirable links for the quality of the content not matching the guidelines of Google over a few pages.
How to locate a Google Penalty
Check Indexing
Whenever you have concerns about site-wide penalties, there is a rapid easiest manner of checking it. It is what the SEO Newcastle services note. You have to enter your domain on Google as it helps limit the searches bringing up the domain, and while nothing gets displayed, you are not in the searches.
Whenever the site is indexed into the search pages of Google, and it is now missing in action with the site-wide penalties, even blacklisting is the main cause. Whenever your site is a new one, understand that it takes about anywhere from a day or even a week to get indexed; therefore, you should never panic in this situation where the site did not pop up.
Inspect the Google Webmaster Tools
Make sure to log into the webmaster tool of Google and check for notifications. You can easily check out the manual review penalties by clicking the Search traffic to the Manual actions on the sidebar.
Check Keywords
Whenever you have noticed a drop in your site, however, it pops up whenever you are entering into the hyper-specific questions in Google, you may start to suffer partial penalties.
· Check for the PageRank
Head to PRchecker.info to enter the domain name in the search field and git enter. You will get your page rank displayed while using them in comparing the earlier ranking. Whenever the ranking is lower than what it has been, you may have penalties for contending. Remember that PageRank is rarely updated; therefore, the recent penalties do not show any decrease in the page rank.
Check Traffic
Google Analytics is the ideal place to check out the traffic and get a better idea of whenever the traffic starts dropping. Check back each month whenever you have while locating the reduction taken place or get started to work on the possible issues.
Check the Effect of Google Updates on Sites
You should link your Google Analytics account with Fruition.net; however, it displays the number of times the site is affected by the Google update. The site even shows the way your site is affected positively and negatively. The free versions notice the unavailability of data for the past three months; however, you can avail of a paid subscription at a nominal fee.
Conclusion
The manual actions are significantly more headaches that affect the site’s visibility, profit, and traffic for the Google penalties. It is why you should inspect the GSC and ensure that your site complies with the Webmaster’s guidelines. If you suspect the site has lost search visibility, start by inspecting the manual action reports in the GSC and taking more steps.
